ABOUT US
We are the #1 market research and business intelligence agency in the West of the country according to the AMAI ranking, the Mexican Association of Market Research and Public Opinion Agencies that brings together the most important companies in this sector in the country. . As well as #1 outside CDMX according to the Merca 2.0 Ranking
Extensive experience and trajectory that supports us, we have carried out more than 4,500 national and international market, social, academic and political studies, with more than 15 years of experience. Mexican company with international reach, from the United States, China, Russia, India, Canada as well as Central and South American countries such as Colombia, Guatemala, El Salvador and Chile.
We are characterized by avant-garde and innovation, we are pioneers in the country in Neuromarketing and we created our own methodology called Neuroinsights. We are proud to be one of the select companies with ESIMM quality certification in Mexico, we are a Strategic Research and Market Intelligence firm of excellence.
We are members of CANIETI West, the Chamber of High Technology, as well as the Association of Mexican Companies in the United States, National Chamber of Commerce, among others. We are characterized by Excellence, integrity and reliability. “Information is today’s new oil” We provide security and certainty for successful strategies.

Excellence
We provide added value with actionable strategies and we work with professionalism, quality, attention and passion in each of our projects.

Vanguard
Innovation is part of our philosophy, finding new intelligence methodologies to provide the information that the client require

Integrity
Confidentiality and reliability of the information, being integrity in our actions is the guiding principle of our work, transmitting trust and certainty to our client.

Professionalism
We act with discipline in strategic planning, carrying out projects with quality and having the ability to be adaptable to the needs of our clients.

Passion
Disfrutamos lo que realizamos en la empresa y somos leales tanto con nuestra labor, como con el éxito de nuestros clientes
PROFESSIONALISM DISTINGUISHES US
The ACSI Research ACSITeam team is made up of people who manage to transcend with passion and excellence in what they do. We are expert professionals in various areas with commitment and excellence in each project.

CEO AND FOUNDER ACSI RESEARCH
National leading businesswoman. Mexican, with a Bachelor’s Degree in Marketing from the TEC of Monterrey, a Master’s Degree in Marketing and Communication Management and a Diploma in Neuromarketing.
- CEO and founder of ACSI Research, a leading national business intelligence company with more than 12 years in the market.
- Researcher and academic professor, she served as Coordinator of the Master’s Degree in Marketing Management at the University of Guadalajara.
- Jalisco Chapter Chair of WPO (Women Presidents Organization)
- Member of AMAI, the Association of Market Research Agencies that brings together the most prestigious companies at the national level.
- National Pioneer in Neuroscience Applied to business intelligence at a specialized laboratory scientific level.
- Vice President of Marketing of CANIETI West. (National Chamber of the Electronic, Telecommunications and Information Technology Industry)
President of COMIAT (Commission of Women in the High Technology Industry). - Member of the International Board of the AEM (Association of Mexican Entrepreneurs with the United States) and leader of Business Intelligence in Jalisco.
- She belongs to the Commission of Industrial Women of the CCIJ – Industriales Jalisco.
- National Advisor of the Council of Women Entrepreneurs CCME.
- She was a member of the Reforma-Mural Business Editorial Board.
- Co-author of the book presented at the FIL “Leadership and Innovation” Women in Action. With her life story in “Women Who Leave a Mark” of the High Technology Industry.
Nationally recognized as a leading businesswoman. With appearances in various publications such as on the cover of Merca 2.0, Players, Éxito and Tiempo magazines. She has received various awards and prizes for her academic and business career, such as Honoris Causa, Ibero-American Award, Success for Business Career, among others. Consultant and Advisor on different projects for both government institutions, organizations and companies.
At the age of 23, she became general director of the Opinion Studies Center (CEO) of the University of Guadalajara, one of the most important research centers nationwide.
She is a reference in Mexico in the research industry. She has been responsible for the development of more than 4,000 research projects at the national and international level, of: Political, Social and Market. She has supervised various theses at both the bachelor’s and master’s levels. She has given various presentations and keynote conferences in Mexico and internationally related to research, she is a mentor for entrepreneurs.

presencia acsi
SOME MEMBERS OF THE ACSI TEAM

Mtra. Mireya Luna Mercado
Research Management

Mtra. Mireya Luna Mercado
Degree in Business Administration with a Master's Degree in Marketing Management from the University of Guadalajara.
Strategic Research Consultant with 13 years of experience in the administration, coordination and operation of market, social and political research projects at the national level.
He has been responsible for more than 500 research studies, among which the following stand out: monitoring, evaluation and relevance projects of more than 100 educational programs nationwide, business-government-academia linkage needs, organizational diagnoses, work environment in institutions public and private, user satisfaction, evaluation of the acceptance and perception of government infrastructure projects, institutional image, evaluation and relevance of educational programs, consumption habits, evaluation of the impact of projects benefiting from the Innovation Stimulus Program (PEI). ) of the Ministry of Economy, diagnosis of industry needs and 4.0 technology offers, as well as institutional image evaluation studies and perception of the impact of Corporate Social Responsibility on its stakeholders, among others. Likewise, she has been an academic and speaker on research topics.

Lic. Fabiola Ruvalcaba Suárez
Research Management

Lic. Fabiola Ruvalcaba Suárez
Degree in Business Administration with a Master's Degree in Marketing Management from the University of Guadalajara.
Strategic Research Consultant with 13 years of experience in the administration, coordination and operation of market, social and political research projects at the national level.
He has been responsible for more than 500 research studies, among which the following stand out: monitoring, evaluation and relevance projects of more than 100 educational programs nationwide, business-government-academia linkage needs, organizational diagnoses, work environment in institutions public and private, user satisfaction, evaluation of the acceptance and perception of government infrastructure projects, institutional image, evaluation and relevance of educational programs, consumption habits, evaluation of the impact of projects benefiting from the Innovation Stimulus Program (PEI). ) of the Ministry of Economy, diagnosis of industry needs and 4.0 technology offers, as well as institutional image evaluation studies and perception of the impact of Corporate Social Responsibility on its stakeholders, among others. Likewise, she has been an academic and speaker on research topics.

Lic. Guadalupe Basulto Carrillo
Project Manager

Lic. Guadalupe Basulto Carrillo
Graduate in Law from the University Center for Social and Humanitarian Sciences of the University of Guadalajara, currently Project Manager at ACSI Research.
He has 14 years of experience in the organization with more than 200 research projects in the management and coordination of market research projects, both academic, social and political.
It has courses and diplomas aimed at customer service, collection and validation of information.

Lic. Adriana Gicela Félix Lugo
Ejecutive Management

Lic. Adriana Gicela Félix Lugo
He has a Law Degree from the Autonomous University of Sinaloa.
She worked at the Center for Opinion and Marketing Studies of the University of Guadalajara as Assistant Director and later as Coordinator of General Management.
Likewise, she has experience as Head of the Executive Area of the Social Service Unit of the University of Guadalajara and as head of protocol for each of the events and meetings of the Social Service Technical Council. In this institution she received recognition for her excellent work.
He collaborated in the Editorial Correction of the Socially Compromised magazine of the University of Guadalajara and participated in the XXVII Ordinary Meeting of Social Service of the Central West Region of ANUIES as well as in the organization of the Third Social Photographic Contest "A Look of Service".
She is currently part of the ACSI Research team as Coordinator of the Executive Area, since 2013, being the administrative link between the client and the company, as well as developing key executive activities for the operation of the organization.

Lic. Oscar Alfonso Pineda Reyes
Strategic manager

Lic. Oscar Alfonso Pineda Reyes
He has a Law Degree from the Autonomous University of Sinaloa.
She worked at the Center for Opinion and Marketing Studies of the University of Guadalajara as Assistant Director and later as Coordinator of General Management.
Likewise, she has experience as Head of the Executive Area of the Social Service Unit of the University of Guadalajara and as head of protocol for each of the events and meetings of the Social Service Technical Council. In this institution she received recognition for her excellent work.
He collaborated in the Editorial Correction of the Socially Compromised magazine of the University of Guadalajara and participated in the XXVII Ordinary Meeting of Social Service of the Central West Region of ANUIES as well as in the organization of the Third Social Photographic Contest "A Look of Service".
She is currently part of the ACSI Research team as Coordinator of the Executive Area, since 2013, being the administrative link between the client and the company, as well as developing key executive activities for the operation of the organization.

Lic. Desyreth Dueñas de la Torre
Merketing Coordinator

Lic. Desyreth Dueñas de la Torre
He completed a degree in Marketing at the University of Guadalajara, specializing in Business Consulting.
His thesis, “Neuromarketing as a Disney brand loyalty strategy in young Latin Americans of generation Z”, was published and received special recognition for being outstanding by unanimous jury.
He has several studies in areas such as Public Relations and Communication from the University of Guadalajara, as well as a certificate in Senior Management from COPARMEX.
She currently works at ACSI Research as Marketing Coordinator and Internal Researcher.

Lic. Alejandra Arias Campos
Quality Coordinator

Lic. Alejandra Arias Campos
She has a degree in Marketing from the University of Guadalajara, specializing in Business Consulting.
She has studies in the area of public relations from the University of Guadalajara, as well as experience in digital marketing.
Currently, she is oriented in market research in the area of quantitative studies and is part of the ACSI Research team as a Junior Researcher.

Mtra. Elizabeth Ruvalcaba Pizano
Neuromarketing Coordinator

Mtra. Elizabeth Ruvalcaba Pizano
She has a degree in Marketing from the University of Guadalajara, specializing in Business Consulting.
She has studies in the area of public relations from the University of Guadalajara, as well as experience in digital marketing.
Currently, she is oriented in market research in the area of quantitative studies and is part of the ACSI Research team as a Junior Researcher.

Mtro. Jonathan Camacho López
Project coordinator

Mtro. Jonathan Camacho López
He is an Environmental Engineer from the Benemérita Universidad Autónoma de Puebla, Master of Science from the College of Postgraduates.
He has participated as a speaker in the national congress of environmental sciences “ANCA” and in the congress of Strategies for Regional Agricultural Development, he has also taught courses at the Technological University of Puebla.
He has experience in project execution and research in rural and urban locations, spatial and numerical analysis, as well as in the generation of scientific articles.
He is currently part of the ACSI Research team as project coordinator.

Lic. Iliana G. Luna Mercado
Senior Researcher

Lic. Iliana G. Luna Mercado
He is an Environmental Engineer from the Benemérita Universidad Autónoma de Puebla, Master of Science from the College of Postgraduates.
He has participated as a speaker in the national congress of environmental sciences “ANCA” and in the congress of Strategies for Regional Agricultural Development, he has also taught courses at the Technological University of Puebla.
He has experience in project execution and research in rural and urban locations, spatial and numerical analysis, as well as in the generation of scientific articles.
He is currently part of the ACSI Research team as project coordinator.

Dr. Jessica Georgina Arroyo de Anda
Senior Researcher

Dr. Jessica Georgina Arroyo de Anda
She has a PhD from the University of Guadalajara, and is currently the Director of the "Platform for Inclusion and Equity" program at the University Center for Administrative Economic Sciences (CUCEA), and has also held various positions within the university.
She has been part of various public and private institutions in her long career, in addition to being the founder of ARQUIDATA, which has cooperation with the FASMEX cluster.
It has various courses, publications, workshops, consultancies, professional and academic advice, in its more than 12 years of professional experience.
She is currently a Senior Researcher at ACSI Research

Yreri Niño Mora
Senior Researcher

Yreri Niño Mora
She has a PhD from the University of Guadalajara, and is currently the Director of the "Platform for Inclusion and Equity" program at the University Center for Administrative Economic Sciences (CUCEA), and has also held various positions within the university.
She has been part of various public and private institutions in her long career, in addition to being the founder of ARQUIDATA, which has cooperation with the FASMEX cluster.
It has various courses, publications, workshops, consultancies, professional and academic advice, in its more than 12 years of professional experience.
She is currently a Senior Researcher at ACSI Research

Mtro. Salvador Sarabia Rodal
Senior Researcher

Mtro. Salvador Sarabia Rodal
He has a degree in Marketing from the Universidad Popular Autónoma del Estado de Puebla, a Master in Marketing Management from the Universidad de Guadalajara, currently oriented to market research and political marketing.
He has experience in creative marketing, as well as a technical career in Drawing and Digital Design and a diploma in Personal Branding from UPAEP.
He is currently part of the ACSI Research team as special projects coordinator.

Mtra Marinée Nuñez Zepeda
Senior Researcher

Mtra Marinée Nuñez Zepeda
Graduated in Graphic Design from the Technological Institute of Sonora and has a Master's Degree in Marketing Management from the University of Guadalajara.
She has extensive experience in teaching at the basic and higher level as a Teacher of English as a Second Language, with a Diploma from the Technological Institute of Sonora.
Likewise, she has created graphic and advertising designs in various SMEs and has served as Design Supervisor.
Currently, she is oriented to market research and is part of the ACSI Research team as Quantitative Research Coordinator.

Mtra. María Guadalupe González Ramírez
Senior Researcher

Mtra. María Guadalupe González Ramírez
Degree in Economics with a Postgraduate Degree in Public Management, both from the University of Guadalajara.
He has more than 20 years of experience in research, planning, development, coordination and operation of market, social and political research projects at the national level.
She started as an interviewer in a recognized market research firm, worked as a validator at INEGI and Coordinator of the Social Service training area, Market and Social Studies Researcher, Political Studies Researcher.
He was manager of Market Studies at the Center for Opinion Studies (CEO), later CEMO of the University of Guadalajara.
For 7 years she has collaborated with ACSI Research as a qualitative and quantitative researcher in academic, scientific and technical projects, among others.

Mtra. Judith Ortiz Barrera
Senior Researcher

Mtra. Judith Ortiz Barrera
He studied Marketing at the University of Guadalajara, where today he works as a teacher in various subjects, including Market Research, Culture Marketing and Product-Price.
He has a master's degree in Marketing Management from the University of Guadalajara. In addition, she was the winner of the 2nd place in the ANFECA Award in the thesis contest at the Bachelor level region 4 in 2015 with the publication "Design of a marketing knowledge model for the competitive impulse of small and medium-sized companies".
She participated in the Image and Brand Construction course at the Jaliscience Entrepreneur Institute - IJALDEM as well as in the XVII Encounter for the participation of women in Science with the publication “Impact on consumption in pet friendly establishments regarding the affection of pets ”.
She has collaborated in ACSI since 2018 as Field Coordinator carrying out various qualitative, quantitative and applied neuroscience research projects.

Mttro. Anuar Reza Olvera
Senior Researcher

Mttro. Anuar Reza Olvera
Degree in International Relations with a concentration in International Business, Master in Public Management from the Monterrey Institute of Technology and Higher Education in Strategic Administration with a concentration in Consulting from the Higher School of Commerce of Montpellier, France.
Manager for 9 years in Higher and Higher Secondary Education at Tecnológico de Monterrey, from where he participated in different consulting projects for private firms in conjunction with the Federal Government to generate business intelligence and employment opportunities in MIPYMES.
It generated different initiatives of social impact and international cooperation strategies with Civil Society Organizations.
He has participated in different projects for the generation of training content for SMEs on issues of Productive Financing, promoting entrepreneurial thinking and high value generating business practices.
Hand in hand with ACSI Research, he has been part of various projects related to the qualitative analysis of market intelligence for national and international companies, as well as the updating of study plans for the University of Guadalajara.

Lic. Frank Luis Segura Rama
Senior Researcher

Lic. Frank Luis Segura Rama
Graduate in Tourism from the Central University of Las Villa, student of the Master's Degree in Marketing Management at the University of Guadalajara at the University Center for Economic-Administrative Sciences (CUCEA).
He has had an extensive career in Cuba as a specialist in the tourism sector linked to commercial and marketing activities.
He has participated in more than 30 qualitative research projects.

Lic. Samantha Solis Díaz
Commercial Cooordinator

Lic. Samantha Solis Díaz
She graduated with a Bachelor's Degree in Administration from the University Center for Economic-Administrative Sciences of the University of Guadalajara.
He has various courses in accounting, administration and extensive experience in the retail and customer service sector.
She is currently Commercial Coordinator at ACSI Research.
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