– NEUROSCIENCE APPLIED TO MARKETING
The evaluation of stimuli through Neuromarketing is the maximum scientific and technological innovation of market, social and political research, being able to observe and precisely explain the motivation, interest and possible action (purchase, vote, etc.). It is the technique that is responsible for comprehensively analyzing the responses at both the brain level and the ocular trajectory and physiological responses to a certain stimulus.
Neuroinsights is an exclusive methodology of ACSI Research in which the information obtained qualitatively in an in-depth interview or group session is merged with the information obtained through Neuromarketing, which evaluates the cerebral, ocular, galvanic and cardiac reactions to to know in depth the insights of the study subject eliminating subjectivity. The Neuroinsights methodology can be applied in brand evaluations, products, services, as well as in the hiring of key personnel for companies, 360 ° evaluations, evaluation of the work environment, among others. ACSI Research has the Neuroscience laboratory and is a pioneer in the implementation of this methodology.
DATA SCIENCE AND BIG DATA
ACSI Research, as part of its culture of innovation, has an area specialized in transforming information into intelligence, which generates business strategy solutions, providing the processing and analysis of reliable, accurate and timely information for decision-making.
Analytics and Big Data are the interpretation of data with various statistical and projective methodologies that help predict behaviors, trends, among others. As well as generating clustering and market segmentations with congruence variables.