Reflection in the framework of International Women’s Day

In the framework of the commemoration of International Women's Day, there is a background of important reflections as a [...]

The Home Office

Many of us wished we could have flexible hours and be our own bosses so that we could manage our times and achieve a bal[...]

The challenges of conducting international market research during the pandemic

COVID-19 has brought new challenges for all sectors, which imply in organizations the imperative need to adapt to change[...]

Digitization by times of COVID-19: advantage or disadvantage

Throughout history there is a history of disease that has affected economies and devastated countries, it could be said [...]

From customer to supplier

In recent years, the services market has had an upward trend, registering a growth of 1.82% during 2019, this leads comp[...]

The new challenges for quantitative research in the face of the COVID-19 pandemic

Today, the pandemic caused by the COVID-19 virus has generated a worldwide imbalance in all productive sectors of the co[...]

Solidarity in times of crisis: Information and social marketing make the difference

We are facing a health crisis that has also become an economic and social crisis. The COVID-19 pandemic has impacted glo[...]

The needs of the new client

COVID-19 has turned out not only to be the most relevant issue worldwide due to its strong impact on health and the econ[...]

Meet the market and adapt to stay

We are in a new reality that, in the face of uncertainty, prompts us to know the new needs that customers have, how we c[...]