ACSI BLOG

ACSI RESEARCH

Decisions that build success strategic innovation – Neuromarketing and Big Data

With more than 15 years of experience and more than 2,000 projects carried out, Acsi Research is characterized by being at the forefront of innovation in market intelligence and exceeding the expectations of its clients-partners.

ACSI Research arises from the need to provide decision makers with the most reliable, timely and innovative information for them to achieve success. Its founder, Paola Adriana Solórzano Guitiérrez served for 5 years as General Director of the most prestigious Research Center at the national level in public opinion, the CEO of the University of Guadalajara, to later undertake and achieve the growth of this agency now with national coverage and international. She is also a member of the Coordinating Council of Women Entrepreneurs, presenting to the AMAI and an academic / consultant specialist in Market Research.

The agency is made up of a team of professionals of high academic level and with extensive experience that allow a high standard of quality, essential due to the scientific nature of the applied methodology. In its facilities there is a fully equipped Neuromarketing laboratory, a Gesell Chamber and a telephone booth center.

ACSI, as part of its culture of innovation, is consolidated with a vision of the future with Neuromarketing and Big Data, as well as generating traditional qualitative and quantitative research.

NEUROMARKETING

It is the maximum scientific and technological innovation in market, social and political research, being able to precisely explain the motivation, interest and possible action to make a purchase or cast a vote.

This tool eliminates the bias and subjectivity that traditional interpretive methodologies present. Some of its products are:

  • Evaluation of visual stimuli: images-logos, photographs; spectacular.
  • Evaluation of ideas, concepts or phrases: slogan, story lines.
  • Evaluation of auditory stimuli: songs, radio spots, voices, jingles.
  • Evaluation of physical stimuli: packaging, textures, spaces, paths.
  • Evaluation in integral stimuli: spots, institutional video.

BIG DATA

It is an intelligent solution for business strategies that provides the analysis of large amounts of information in a systematic way.

Algunos productos que proporciona la empresa:

  • Some products that the company provides:
  • Sentiment Analysis, Sentiment of the population towards idea, product or service in networks and media.
  • Customer intelligence Hypersegmentation of groups and predictive analysis of consumption or behavior.
  • Georeferential mapping, geographic variables of consumption at the household level.
  • Analysis of digital media, compliance with objectives, usability and traffic.
  • Knowledge automation Decision system, intelligence generation and storage solution.

ACADEMIC RESEARCH

ACSI is a specialist in academic and institutional research, being the only company at the national level that comprehensively generates this type of projects for CONACYT and international accreditations, baccalaureate, undergraduate and postgraduate degrees.

  • Studies of relevance of educational programs.
  • Graduate follow-up.
  • Opinion study to employers of graduates.
  • Feasibility of creating educational programs.
  • Potential demand for educational programs.
  • Design of assessment instruments for applicants.
  • Evaluation of educational models.
  • Image and institutional positioning
  • Among others.

STRATEGIC INVESTIGATION

  • Image and positioning of product or service.
  • Consumption habits.
  • Working environment.
  • Evaluation of advertising campaigns (pre-test and post-test).
  • Detection of current and potential market characteristics.
  • Level of user or customer satisfaction.
  • Point of sale detection.
  • Acceptance / Rejection of a new brand, product or service.
  • Among others.

SOCIAL AND GOVERNMENT INVESTIGATION

  • Impact of social projects.
  • Work environment in government entities.
  • Equity and gender equality.
  • Detection of social demands and needs.
  • Evaluation and qualification of the performance of authorities.
  • Human factors (happiness, security, pride, identity, quality of life).
  • Among others.

POLITICAL INVESTIGATION

  • Pre-election.
  • Tracking.
  • Evaluation of government and needs of the population.
  • Image and positioning of the candidate or public servant.
  • Campaign evaluation.
  • Exit Survey.
  • Quick Count.
  • Among others.

The agency has traveled a path full of constant growth that distinguishes it in the Enlace E + E program as “Company Seal” by the Instituto Tecnológico y de Estudios Superiores de Monterrey ITESM, due to the level of Technological Innovation, Applied Methodologies, Knowledge and Experience.

Vision of the future, acting today.

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